This is a mixer for which you don’t need an army of cameramen, sound engineers, and technicians to put a production to bed. You ideally want one piece of equipment that can receive, mix, stream, and archive the input coming from your cameras and microphones. You aren’t a large broadcast or film production house with a large budget. The average person producing and streaming live video content is typically the one-person agency or small team making YouTube videos, or filming and streaming conferences, church services, high school sports events, and small venue concerts for Facebook livestreams or webcasts. Schools, charity organizations, lobbyists, and others can also live stream their events as a way of building awareness around special causesĬonsidering that 1.32 billion users log into Facebook every day, and the sky-high engagement and conversion stats for videos, there is every reason for you to step up your live video production game.īecause video harnesses both audio and moving pictures to stir emotions and stimulate engagement, it is the most personal and powerful way of connecting with your audience.īut quality video production starts with a capable all-in-one AV mixer: Our Pick For Best All-In-One AV Mixer Image from. Churches and other faith organizations can stream their services to reach congregants who may have missed the service, as well as to attract new members.A budding musician or young band struggling to grow their fanbase could live stream their free town square concerts and build their appeal.Their research shows 45% of people watch at least an hour of video a day.īesides corporate marketing content, almost any video content can be shared and streamed live: On the demand side, Hubspot’s research also found that 43 percent of people want to see more video content from marketers. To illustrate the power of video content in general, Hubspot puts video content ROI at a staggering 50.9 percent. In engagement terms, the same article says there are 10 times more comments on Facebook Live videos than regular ones. Just over a year after Facebook Live was launched, one in five videos shared on the world’s most popular social network is a live video.Īccording to this article, Facebook Live videos are watched three times longer than recorded ones. Live video content has the highest engagement and conversion rates!Įven though video content is the most expensive to produce, authoritative research suggests it also has the highest ROI of all content types. Stand-up comedian, or indie talk show host.Now regular Joe’s like me can run our own little broadcast studios and stream live video from wherever we happen to be.īasically, anyone with an internet connection can live stream. Yes, social media empowered us with a more accessible communication channel.īut until recently, there is a content format only the top influencers with connections to the larger, traditional media networks could properly exploit:įirst YouTube and then, more impactfully, Facebook decided to do something about it. Now everyone with an audience to service should probably be out shopping for one. Just over a year ago not many people cared much about AV mixers.
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